For companies in the UK and Europe looking at the United States this week, the signal is not that the American market has become less attractive. It is that the fully finished export model is getting harder to defend in categories where packaging, labeling, replenishment speed, and late-stage product changes matter. Freight into the U.S. is still workable, even with recent surcharge pressure. The bigger issue is that too much value is being locked into the product before it c