top of page


Crossing Currents Europe and the UK looking west.
For companies in the UK and Europe looking at the United States this week, the signal is not that the American market has become less attractive. It is that the fully finished export model is getting harder to defend in categories where packaging, labeling, replenishment speed, and late-stage product changes matter. Freight into the U.S. is still workable, even with recent surcharge pressure. The bigger issue is that too much value is being locked into the product before it c
Robyn Martin
May 194 min read


The Tariff Picture, Plainly Stated
Crossing Currents — Issue #24 May 17, 2026 · Sunday Edition Good morning. Two weeks ago, the market story was about a quiet Q2. Last week, it became about courts. On May 7th, the Court of International Trade ruled against the 10% Section 122 surcharge — but limited relief to three plaintiffs only. The Federal Circuit issued a temporary administrative stay on May 8th. Collections continue. The administration has already appealed and is expected to move replacement tariffs forw
Robyn Martin
May 196 min read


While Everyone Watches Beijing
The Beijing summit closes Friday with the rare earth question still on the table. Whatever framework comes out of it — a license extension, a renewal of the one-year truce that expires this fall, something narrower — the structural picture underneath doesn't change with a handshake.
China still refines about 91% of the world's rare earths. Chinese exports of several categories produced at scale only inside China are still running roughly 50% below where they were before the
Robyn Martin
May 196 min read


Aliens & UFOs
The Pentagon posted 162 declassified UAP files Friday morning. No clearance required. The government isn't claiming aliens — it's acknowledging that unresolved aerial incidents continue to occur in restricted US and allied airspace, and the institutional response is now a funded interagency program with a growing procurement ecosystem behind it. That same week, Cuba's nickel supply left the available pool, the EU zero-tariff signal moved from rumor to a presidential readout,
Robyn Martin
May 105 min read


Crossing Currents | Transatlantic Freight Intelligence for Strategic Shippers
A week ago I was tracking three transatlantic stories. By Friday it was five.
EU autos repriced. UAE confirmed it's leaving OPEC+. Bridger Pipeline cleared. OFAC tightened the Hormuz screw. Poland carved itself out of the EU framework on critical minerals.
If you're running transatlantic supply chains, the baseline you started Monday on is not the one you finished the week on.
Robyn Martin
May 46 min read


Won the Battle. Lost the War.
Why the Supreme Court's tariff ruling did not reverse the trade map — and what operators should do about it
Robyn Martin
May 49 min read


This Is the New Trade Map. The Court Ruling Doesn't Change That.
Crossing Currents | Transatlantic Freight Intelligence for Strategic Shippers Issue #21 | April 26, 2026 | Rural Exports This Is the New Trade Map. The Court Ruling Doesn't Change That. The Supreme Court's February 20 ruling on IEEPA tariffs has been framed across the news cycle as a defeat for the administration and a reset for everyone hoping the last 18 months go away. It is neither. The ruling is narrow, the durable trade authorities are untouched, and the strategic direc
Robyn Martin
Apr 295 min read


New Problems. New Routes.
Reshoring takes years. Your supply chain is a right-now problem.
The businesses that come out of this cycle in good shape won't be the biggest — they'll be the best coordinated.
Robyn Martin
Apr 296 min read


Hope Is Not a Sustainable Course of Action.
Crossing Currents Transatlantic Freight Intelligence for Strategic Shippers Issue #19 | April 13, 2026 Brought to you by Rural Exports Four astronauts splashed down Thursday after flying 252,756 miles from Earth — the farthest humans have traveled since 1970. Ten days, a seven-hour lunar flyby, over a thousand suppliers across multiple countries. Every component arrived on time, met spec, and performed. No one hoped for the best. That same week, the aerospace and defense supp
Robyn Martin
Apr 156 min read


Where the New Trade Map Is Taking Shape
One year into the biggest trade realignment in a generation, the numbers are telling the story the headlines haven't caught up to yet.
Robyn Martin
Apr 55 min read


Crossing Currents Edition 16: The Backup Plan Became the Main Plan
The Hormuz crisis is entering month two. Daily transits are still down 90–95%. This week, Iran selectively reopened the strait for seven nations — China, Russia, India, Iraq, Pakistan, Malaysia, and Thailand — under controlled conditions. Humanitarian and fertilizer shipments were cleared Thursday. But for US-allied commercial vessels, the strait remains effectively closed. Brent closed the week above $114. A single Hormuz transit now costs $3.5 to $10 million in war risk ins
Robyn Martin
Apr 36 min read


Where the New Supply Geography Is Forming
CROSSING CURRENTS The Supply Map Is Being Redrawn. Issue #15 | March 22, 2026 Good evening. Brent closed Friday above $112. Diesel hit $5.07 — highest since 2022. Last night, a 48-hour ultimatum was issued for the full reopening of the Strait of Hormuz. Twenty-two allied nations backed it in a joint statement. Whatever happens next will move fast. This issue isn't about the war. It's about where the new sourcing geography is forming while most teams are still reading headline
Robyn Martin
Apr 35 min read


Cuba Is Opening Up. Here's What Moves Next.
March 15, 2026 Crossing Currents Cuba Is Opening Up. Here's What Moves Next. Good morning. While the world watches Hormuz and oil past $100, Cuba is reaching a turning point that matters for anyone who moves agricultural commodities, food products, or medical supplies in the Western Hemisphere. Protesters torched a Communist Party office in central Cuba yesterday. The government confirmed US talks for the first time. Fifty-one political prisoners are being released. And Raúl
Robyn Martin
Apr 35 min read


The War Changed Everything This Week. Here's What It Means for Your Freight.
March 8, 2026 Crossing Currents Good morning. The Strait of Hormuz is effectively closed. Brent crude has surged past $90. Carriers are rerouting around the Cape of Good Hope. Insurance markets have pulled war risk cover from the Persian Gulf entirely. And the U.S. defense industrial base just shifted to a wartime footing. If you coordinate international freight, this is the biggest disruption week since COVID lockdowns. But the playbook is the same one we've been building he
Robyn Martin
Apr 36 min read


Every Major Container Carrier Just Suspended Strait of Hormuz Transits. Here's What It Means for Your Freight.
Crossing Currents Transatlantic Freight Intelligence for Strategic Shippers Issue #13 | March 1, 2026 Brought to you by Rural Logistics Wow! I guess y'all have heard the news- the freight environment shifted dramatically this weekend. Following military strikes in the Middle East, every major container carrier has suspended Strait of Hormuz transits. Maersk, Hapag-Lloyd, and CMA CGM are also rerouting away from the Suez Canal and around Africa. War risk insurance premiums are
Robyn Martin
Apr 34 min read


Transatlantic Freight Intelligence for Strategic Shippers
Crossing Currents Issue #11 | February 15, 2026 Brought to you by Rural Logistics Rural Logistics Intel I've been on calls with European logistics partners this week trying to figure out why their US partnerships keep falling apart. It's not the freight — it's the paperwork nobody wants to deal with. W-9 tax forms. EU labor law compliance. Carbon footprint data requests that US shippers can't fulfill. Currency volatility eating margins. Tariff calculations nobody wants to fig
Robyn Martin
Apr 35 min read


Crossing Currents Transatlantic Freight Intelligence for Strategic Shippers Issue
rought to you by Rural Logistics Good morning. Somewhere between Fruit Logistica wrapping up in Berlin, Manifest kicking off in Las Vegas, and Maersk sending ships back through the Suez Canal for the first time in two years — it's been a week. But the story most shippers missed has nothing to do with trade shows or Red Sea headlines. It's the line item on your EU-bound freight invoice that just got permanently bigger. Here's what matters this week. —Robyn Martin Sources: Drew
Robyn Martin
Apr 35 min read


Post-Fern Reality: Open Roads, Backed-Up Terminals
Winter Storm Fern is over. The roads are "open." But if you tried to move freight through the Midwest this week, you know the difference between "open" and "operational." This issue: what's actually moving, what's still stuck, and why the middle mile keeps breaking first
Robyn Martin
Apr 34 min read


Winter Storm Fern: 40-State Freeze, Midwest Shutdown, and Q1 Timeline Resets
Winter Storm Fern is covering 40 states right now—2,300 miles from Arizona to Maine. Over 800,000 people without power (surging across the South). 27,700 flights disrupted through the weekend. Interstate 35 shut down from Dallas to Oklahoma. I-70 impassable across Kansas with jackknifed semis. I-80—the main east-west freight artery—has been closed for 36+ hours. Storm peaking Sunday–Monday with continuing impacts through the week.
Robyn Martin
Apr 310 min read


LNY Final Week — When Approvals Define Lead Times More Than Suppliers
Crossing Currents - Issue #7 January 18, 2026 Happy Sunday — hope you had a good week. This one's packed: Red Sea developments, LNY final countdown, and a guest contribution from Thomas Raymann that'll make you rethink what "supply chain resilience" actually means. Grab your coffee. -Robyn Just over four weeks until Lunar New Year factory closures. Teams coordinating Asia-origin freight are now in the final booking window — rates have stabilized after early January spikes, le
Robyn Martin
Apr 310 min read
bottom of page