top of page


Export Readiness, Part One: Before You Start
Exporting tends to come up for a company in one of two situations. Sometimes an inquiry arrives from another country — a distributor asking about pricing, or an order through the website from somewhere the company never marketed to. Other times nothing arrives at all, and a business that has grown about as far as its domestic market allows starts looking at whether there is room abroad. The interest is real either way, and the next step is less obvious, because selling into a
Robyn Martin
Jun 25 min read


Export Readiness, Part Two: Do You Have an Opportunity, or Just Interest?
An inquiry is easy to mistake for a market. Someone abroad wants the product, the message is encouraging, and it is tempting to start thinking about freight and timelines. The more useful question at this stage is simpler: is there a repeatable business behind the interest, or only a single conversation that feels promising?
Robyn Martin
Jun 44 min read


Export Readiness, Part Three: Do the Numbers Actually Work?
The price you quote at your own door is not the price your buyer pays. Between the two sits a stack of costs that most first-time exporters have never had to account for, and the gap is usually larger than expected. The financial stage exists to find the real number before anyone commits to it.
Robyn Martin
Jun 44 min read


Export Readiness, Part Four: What Has to Be True Before You Ship?
A product that sells without trouble at home does not automatically qualify to enter another country. The destination has its own rules about what can come in, how it has to be labeled, what paperwork has to travel with it, and in some cases whether it has to be registered or approved before it can be sold at all. This stage is about working out what those requirements are, and whether the product can meet them, before anything is loaded.
Robyn Martin
Jun 43 min read


Export Readiness, Part Five: Can I Do This Myself With the Free Programs?
The federal government funds a real network of export assistance. Small Business Development Centers and SCORE offer free counseling. U.S. Export Assistance Centers and the U.S. Commercial Service provide market research, trade counseling, and introductions to potential buyers and distributors abroad. The Export-Import Bank and the SBA can point you toward export financing and insurance. APEX Accelerators help with government-related opportunities, and state trade programs ru
Robyn Martin
Jun 45 min read


Export Readiness, Part Six: Who Are All These People?
One of the surprises of a first export is how many companies turn out to be involved. A business that expected to hire a shipping company finds itself dealing with a forwarder, a broker, a carrier, a bank, an insurer, and more, each handling a different slice of the same shipment. It helps to know who they are and what each one is responsible for — less so you can manage them, more so you can recognize them when they appear.
Robyn Martin
Jun 43 min read


Export Readiness, Part Seven: What Does a Coordinator Deliver?
The earlier parts of this series laid out the terrain — whether a market is real, whether the numbers work, what has to be true before a shipment moves, and the cast of companies involved once it does. This part is about what a coordinator produces over the life of a project, and what of that reaches your desk.
Robyn Martin
Jun 43 min read


Export Readiness, Part One: Before You Start
Exporting tends to come up for a company in one of two situations. Sometimes an inquiry arrives from another country — a distributor asking about pricing, or an order through the website from somewhere the company never marketed to. Other times nothing arrives at all, and a business that has grown about as far as its domestic market allows starts looking at whether there is room abroad. The interest is real either way, and the next step is less obvious, because selling into a
Robyn Martin
Jun 45 min read


Export Readiness, Part Seven: What Does a Coordinator Deliver?
The earlier parts of this series laid out the terrain — whether a market is real, whether the numbers work, what has to be true before a shipment moves, and the cast of companies involved once it does. This part is about what a coordinator produces over the life of a project, and what of that reaches your desk.
Robyn Martin
Jun 43 min read


Crossing Currents Europe and the UK looking west.
For companies in the UK and Europe looking at the United States this week, the signal is not that the American market has become less attractive. It is that the fully finished export model is getting harder to defend in categories where packaging, labeling, replenishment speed, and late-stage product changes matter. Freight into the U.S. is still workable, even with recent surcharge pressure. The bigger issue is that too much value is being locked into the product before it c
Robyn Martin
May 194 min read


China Opened the Door. The Clock Started Sunday.
Three hundred American processing plants got their export licenses back last week. A 17‑billion‑dollar annual commitment is on paper. What happens next depends entirely on who moves before August. After more than a year of American beef sitting on the sideline, Beijing issued new export authorization to hundreds of U.S. processing facilities on May 15 — licenses valid through late 2029. Two days later, the White House confirmed a separate commitment: China will purchase a min
Robyn Martin
May 195 min read


The Tariff Picture, Plainly Stated
Crossing Currents — Issue #24 May 17, 2026 · Sunday Edition Good morning. Two weeks ago, the market story was about a quiet Q2. Last week, it became about courts. On May 7th, the Court of International Trade ruled against the 10% Section 122 surcharge — but limited relief to three plaintiffs only. The Federal Circuit issued a temporary administrative stay on May 8th. Collections continue. The administration has already appealed and is expected to move replacement tariffs forw
Robyn Martin
May 196 min read


While Everyone Watches Beijing
The Beijing summit closes Friday with the rare earth question still on the table. Whatever framework comes out of it — a license extension, a renewal of the one-year truce that expires this fall, something narrower — the structural picture underneath doesn't change with a handshake.
China still refines about 91% of the world's rare earths. Chinese exports of several categories produced at scale only inside China are still running roughly 50% below where they were before the
Robyn Martin
May 196 min read


The Cost of Saving the Earth
Carbon rules are no longer a future problem. They are a present qualification requirement. If your company sells into California, exports into Europe, or supplies a large manufacturer that does either of those things, the documentation your buyers are about to ask for is either being built right now or it isn't. The companies that walk into new markets without knowing what the compliance layer costs — or that it exists at all — are the ones who lose the contract after the fir
Robyn Martin
May 108 min read


Aliens & UFOs
The Pentagon posted 162 declassified UAP files Friday morning. No clearance required. The government isn't claiming aliens — it's acknowledging that unresolved aerial incidents continue to occur in restricted US and allied airspace, and the institutional response is now a funded interagency program with a growing procurement ecosystem behind it. That same week, Cuba's nickel supply left the available pool, the EU zero-tariff signal moved from rumor to a presidential readout,
Robyn Martin
May 105 min read


Argentina Just Built the Critical Minerals Corridor. American Companies Are Mostly Missing.
What the U.S.-Argentina trade agreement, the RIGI investment regime, and $33 billion in committed projects mean for U.S. industrial buyers — and the window that is closing
Robyn Martin
May 46 min read


Export Trails | Weekly Producer & Manufacturer Brief
Issue #8 | May 4, 2026 | Rural Exports Last week we walked through the India interim framework — what opened (DDGs, sorghum, tree nuts, wine and spirits, soybean oil, apples), what stayed protected (dairy, meat, the major grains), and why the producers who start the readiness conversation now will fill the first quotas. This week the operating environment caught up to the framework. The Farm Bill cleared the House for the first time since 2018. Cattle hit cash highs nobody's
Robyn Martin
May 47 min read


Crossing Currents | Transatlantic Freight Intelligence for Strategic Shippers
A week ago I was tracking three transatlantic stories. By Friday it was five.
EU autos repriced. UAE confirmed it's leaving OPEC+. Bridger Pipeline cleared. OFAC tightened the Hormuz screw. Poland carved itself out of the EU framework on critical minerals.
If you're running transatlantic supply chains, the baseline you started Monday on is not the one you finished the week on.
Robyn Martin
May 46 min read


Won the Battle. Lost the War.
Why the Supreme Court's tariff ruling did not reverse the trade map — and what operators should do about it
Robyn Martin
May 49 min read


Rural Export 2500: Do You Need to File EEI for Shipments Over $2,500?
Understanding the #1 export paperwork question small U.S. businesses ask
If you run a farm, craft distillery, gourmet food company, or small manufacturer in rural Texas (or anywhere in the U.S.) and you’re just starting to export, you’ve probably typed “rural export 2500” or “$2,500 export filing” into Google. You’re not alone — and yes, there’s a real rule behind it.
Robyn Martin
Apr 292 min read
bottom of page