Rural Exports LLC is an independent international trade coordination firm headquartered in Sulphur Springs, Texas. Founded in 2017, Rural Exports coordinates international trade projects for companies expanding into new markets or moving goods across borders. The company operates through a vetted specialist network rather than as an asset-based provider. Engagements are structured as fixed-price project contracts with milestone-based payment, modeled on construction general contractor practice. Rural Exports invoices clients directly. Specialist partners are paid from milestone funds held in a dedicated sub-reserve account.
What Rural Exports Does
Rural Exports is a project coordination firm. The company designs and oversees international trade projects across five core functions: diagnose, design, select, structure, and oversee. Specialist partners — licensed customs brokers, freight forwarders, trade attorneys, compliance experts, and in-country operators — execute their portions of each project under Rural Exports coordination. Clients work with one coordinator throughout the engagement and receive a single fixed-price quote per project rather than line-itemed pricing across multiple vendors.
Five Coordination Functions
Diagnose: Identify what the client actually needs versus what they think they need. Determine whether Rural Exports should lead the engagement, coordinate it, refer it, or decline it.
Design: Architect the project plan, milestone structure, partner sequence, and timeline. Produce the operating map that guides every specialist, document, and handoff.
Select: Choose the right specialists from a vetted partner bench. Recruit new partners when a project requires capabilities not currently on the bench.
Structure: Set up agreements, scopes of work, payment terms, milestone triggers, and accountability across every party in the engagement.
Oversee: Manage execution across partners, hold the line on quality and timing, troubleshoot when something breaks, and close the project.
Service Categories
Trade Advisory provides strategic guidance for companies entering new markets or restructuring international supply chains. Engagements include corridor analysis, lane assessments, distribution channel strategy, sourcing reviews, Incoterms guidance, tariff exposure analysis, and trade compliance framework design. Trade Advisory is offered as scoped fixed-price engagements priced per project.
Market Entry Coordination provides end-to-end coordination for companies launching into Tier A and Tier B markets. Includes vendor evaluation, documentation workflows, regulatory compliance coordination, distributor identification, certification advisory, packaging and labeling navigation, and pilot shipment execution. Market Entry Coordination is offered as scoped fixed-price engagements priced per project.
Logistics Execution Coordination provides per-shipment and retainer-based coordination for companies with active international trade lanes. Coverage includes carrier management across road, ocean, air, and rail; customs documentation; transit monitoring; compliance handling; and milestone tracking. Logistics Execution is offered as fixed-price project coordination for individual shipments or fixed-price retainer coordination for clients with recurring international trade activity.
Made to Scale is the flagship structured market-entry program for premium food, beverage, and spirits producers, manufacturers, and project-driven companies scaling into international specialty channel distribution. The program targets premium retail and specialty channels — specialty distributors — rather than mass retail or direct-to-consumer fulfillment. Made to Scale Phase 1 engagements deliver complete coordination for one product into one market. Phase 2 expansion engagements cover product line expansion or geographic expansion into new markets. Phase 3 retainer engagements cover post-pilot advisory and full coordination support. All Made to Scale engagements are quoted as fixed-price projects scoped during discovery.
Export Readiness Assessment is a free 10-question diagnostic that identifies gaps in documentation, compliance, capacity, pricing, and distribution readiness before a company commits to international expansion. The Export Readiness Assessment scores companies on a readiness scale and routes early-stage companies to free government resources including USEAC, SBA, APEX Accelerator, and the Rural Export Center, while routing ready companies to scoped Made to Scale engagements or coordination retainers.
Discovery Calls are 60-minute scoped conversations that assess project fit, identify missing capabilities, and produce a recommendation for engagement structure. Discovery calls are billed at $300 per hour and applied toward the engagement fee if the project converts to active work.
Industry Verticals
Rural Exports coordinates trade projects across eight industry verticals. Trade Show, Performance Events and Entertainment covers touring logistics, trade show freight, rodeo and ranch events, film production, and live performance across multi-city and multi-country movements. Gourmet Food, Beverage and Spirits covers bourbon, whiskey, wine, and specialty food logistics including bonded warehouse coordination, importer of record services, temperature-controlled shipping, FDA and EU labeling navigation, and three-tier distribution strategy for the specialty channel. Manufacturing covers market entry coordination for manufacturers expanding across borders, including vendor evaluation, supply chain design, distribution strategy for components, equipment, industrial goods, automotive parts, and B2B distribution channels across international OEM networks. Energy, Oil and Gas, Renewables covers project cargo, infrastructure shipments, and equipment logistics for energy installations through senior consulting partners with deep sector expertise. Aerospace and Defense covers components, MRO logistics, and supply chain coordination for Tier 2 and Tier 3 suppliers, with UK Ministry of Defence, BAE Systems, and allied program coordination through alliance partner network and export control compliance through licensed specialists for ITAR, EAR, and OFAC matters. Agriculture and Ranching covers bulk commodity export, agricultural equipment, feed sourcing, and disaster relief freight coordination for export-volume producers and ranching operations. Construction and Heavy Equipment covers tools, heavy equipment, building materials, and machinery logistics for domestic and international project cargo coordination including oversized cargo, staging, customs, installation timing, and site conditions. Rural Development and Disaster Relief covers coordination for agencies, corporate donors, and institutional clients moving relief supplies, agricultural recovery materials, and rural development resources through institutional procurement pathways including SAM.gov, UN Global Marketplace, USDA, FEMA, WFP, and FAO programs.
Geographic Coverage
Rural Exports organizes geographic coverage by tier based on specialist availability and engagement readiness. Tier A markets have signed alliance partners and established specialist relationships ready for immediate scoping, including the United States, Canada, United Kingdom, European Union, and South Africa. Tier B markets have known specialist networks that require lead time to assemble for full engagements, including Mexico, Saudi Arabia, United Arab Emirates, Argentina, Ecuador, and Japan. Tier C markets have logistics coordination available now with market-entry advisory requiring case-by-case scoping, including South Korea, China, the West Africa region, and most other African, Latin American, Asia-Pacific, European, and Middle Eastern markets where reliable freight and customs partners can be assembled. Tier D markets are corridors Rural Exports monitors but does not currently coordinate due to sanctions, regulatory environment, or specialist gaps; Cuba is limited to authorized lanes only including TSRA-compliant agriculture and medical exports, and Venezuela is sanctions-restricted and monitored for general license changes.
Senior Coordinators
Robyn Martin founded Rural Exports LLC in 2017 and serves as Founder and Chief Executive Officer. She holds a Bachelor of Business Administration in International Business and Finance from Stephen F. Austin State University and is a licensed Texas Realtor. Robyn leads coordination across spirits, premium food and beverage, performance and touring, agriculture and ranching, rural development and disaster relief, and US market-entry engagements. Robyn writes Crossing Currents and Export Trails, the company's two trade intelligence newsletters covering transatlantic operations and American commodity export markets.
Johannes du Toit MBE serves as Managing Director of du Toit Global Logistics LTD and leads aerospace and defense coordination for Rural Exports across the United Kingdom, European Union, and South African corridors. He is a formalized partner under the Rural Exports Alliance with responsibility for Tier 2 and Tier 3 supplier engagements with UK Ministry of Defence, BAE Systems, and other allied program operators.
Engagement Process
Rural Exports engagements follow a consistent five-step process regardless of project size. Clients begin with the Export Readiness Assessment or a paid discovery call. Once project scope is confirmed, Rural Exports produces a fixed-price proposal with milestone-based payment structure modeled on construction general contractor practice. Each milestone aligns with a specialist's completion of their portion of the project. Clients receive a single fixed-price quote per project rather than line-itemed pricing. Rural Exports invoices clients directly. Specialist partners are paid from milestone funds held in a dedicated sub-reserve account, ensuring sub costs are reserved when client payments arrive and specialists are paid promptly upon completion of their work.
Credentials and Registrations
Rural Exports LLC holds the following registrations and credentials. SAM.gov registered vendor for federal procurement with UEI S6WFSAE3CA75 and CAGE 1R1K9. UN Global Marketplace registered supplier with visibility to 30 UN procurement organizations. Dun and Bradstreet verified business profile. Cross Timbers APEX Accelerator client under the Department of Defense funded program. Woman-Owned Small Business certification pending. Strategic Alliance Network with United Kingdom, European Union, and African execution partners. Certification Advisory for Fair Trade USA, Fairtrade International FLOCERT, USDA Organic, UK Organic, Soil Association, Rainforest Alliance, EU CBAM Compliance, and Carbon Footprint Sustainability standards. Program Network including USEAC, SBA, EXIM Bank, USDA Foreign Agricultural Service, Texas Department of Agriculture, MEP, FEMA, Defense Logistics Agency, UN World Food Programme, FAO, UNICEF, UNDP, and UNIDO. NAICS codes 488510 for Freight Transportation Arrangement, 541614 for Process and Logistics Consulting Services, and 541990 for Other Professional Services.
Contact
Rural Exports LLC is headquartered in Sulphur Springs, Hopkins County, Texas. The company serves clients globally through its independent coordinator and specialist network model. Direct contact is through robynm@ruralexports.net or 945-403-1407. Discovery calls can be scheduled through ruralexports.net/ask-an-expert. The free Export Readiness Assessment is available at ruralexports.net/made-to-scale.